I'm a Celebrity... Get Me Out of Here is a British reality TV show broadcasted on ITV. It was first aired in 2002 and has been hosted by Ant and Dec since then. The TV show puts celebrities into the jungle in Australia in which they complete bizarre and grotesque tasks in order to win food and prizes. ITV usually show programmes that are more about entertainment rather than facts and I'm a Celebrity fits in with ITV's channel identity. I'm a celebrity could be argued to be part documentary as the audience is observing how the celebrities act and react within the camp. However, the majority of the show is set up as they are made to do tasks and challenges in order to get the entertainment to draw in an audience.Audience:
In the first episode of I'm a celebrity the audience is introduced to the celebrities that are featured in the current years series. This is when the audience get to decide who they are rooting for to win. This is important because as part of the appeal and targeting the show is interactive in the sense that the audience are able to vote for their favourite celebrity to stay or to vote for the next celebrity to do the trial. By allowing the audience to vote means that it appeals to the audience because they have a say/contributions as to what happens in the show. The choice of celebrities also is important because the fans of the celebrities will be more attracted to watch the show meaning tha
t I'm a Celebrity is drawing more people in and getting the ratings they need. By having more well known celebs means a larger audience watching the show.
This show is for pure entertainment so attracts and audience who want to be entertained rather than educated. This is part of the users and gratification theory. This is significant as most TV shows are used to educate and audience but I'm a Celebrity doesn't as it is part of ITV's channel identity to show entertainment.
I'm a Celebrity doesn't have any specifically themed episodes but each time the show is aired it contains different tasks and challenges for the celebs to face. What is also significant is that I'm a Celeb is a Live show. This combined with the different tasks they face is significant when it comes to the audience because it means that it can attract a larger audience as there is a possibility that anything cold happen or go wrong during the show.
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The genre of I'm a Celebrity is a mix of game show and reality. The game show genre is shown through the different trials they face and the reality part is shown when the celebrities are in the camp socialising. The genre is important as it links with the users and gratification theory as ti will draw in a their target audience.
Within the show there is a balanced ratio of women to men. This means that each gender is shown equally and doesn't enforce any gender stereotypes (the idea that men are stronger than women). Also there are a mixed ages within the group of celebrities, the oldest being 68 and the youngest 23. However in this years line up there is a clear unbalance between Race and Ethnicity. This important because the show has been diverse when it comes to age and have also had a balanced gender ratio but when it comes to race and ethnicity it is really focused on. This is important because it shows the under representation of race and ethnicity on TV.As mentioned previously the celebrities are introduced at the start of the series. Straight away we see the establishment of characters, which is important because the audience want to know who they are going to be watching. The audience also get some history from the celebrities as they are shown what they are famous for and what they can bring to the show. This is important as again it helps the audience decide who they want to back.
Industry:I'm a celebrity has a spin off show on ITV2 called I'm a Celebrity Extra camp. The shows presenters are three previous winners of I'm a celebrity (Joe Swash, Stacey Solomon and Vicky Patterson) along with a fourth presenter, comedian Chris Ramsey. The spin off shows include extra details about the years I'm a Celeb contestants and also show the presenters taking part in some of the trials previously seen on I'm a Celeb. This is significant because it means that the audience are able to get more of the show when it has finished. They are drawing in more viewers and making more money as people are switching channels to catch more of I'm a celeb.










