WEEKLY NEWS 2!!

“A STUDENT who lost her leg in the Alton Towers roller coaster smash says the theme park’s boss told her they were losing ‘a lot of money’ in the wake of the smash which left four people badly hurt”

This was in the news recently as Alton towers decide to reopen the ride after it crashed on the 2^nd of June. After only a few months after the accident, the theme park wants to reopen the “Smiler” as they have been “losing customers and money”.

Personally, I think that the ride should not be reopened until they find out exactly what caused the accident in the first place. This means that they could potentially prevent another accident like this from happening again. After one of the victims of the accident spoke to the bosses, they revealed the ride was going to reopen as they are losing money. I don’t think this is right as people have been injured seriously and all Alton towers seem to care about is money. This gives a bad impression on the theme park.

Going to Alton Towers previously, a few months before, I thought that the best ride was the “Smiler” and this is probably the same for others. I am not saying that the ride should never reopened, but I think they have a duty to make sure that the ride is 100% safe and that they find out what happened before they open the ride.

Obviously a business like Alton Towers is there to make a profit, so they want to open the ride as soon as possible. But Alton Towers should take the time to fix problems rather than trying to ignore them.

ADVERT ANALYSIS!!

In this advert it uses celebrity endorsement as their main way to sell their Adidas products. Throughout the advert there isn't any bold Adidas logo's, only little glimpses on the football kit. This shows that the brand itself is so well known that it doesn't have to constantly be showing the logo within the advert. This is used in other forms of media such as magazine and film trailer/posters. By listing/showing the celebrities within the advertisement it automatically draws in more potential customers as people think that it must be good if a well known celebrity is backing the product. Within this Adidas trailer it shows several celebrity football players including some like Messi and Bale. This is used to show that the brand is high quality as they can afford to get famous footballers on to adverts and to be the face of the product.

Another way in which the Adidas sell their products and entice potential customers is by using direct address. This is shown in other media, in particular magazines, as it makes the audience feel as the the celebrity is talking to them directly and makes them feel as if the product was made for them. This is shown in he Adidas advert at 0:58 where the football players look straight down the camera into the audiences eyes. This engages the audience as they feel as if they are on the football pitch with the footballers.

To grab the audiences attention throughout the advert they enhance the sounds. One example being that every time the ball comes into contact with someone or is kicked you can here the impact noise loudly. This is another way in which Adidas engage with the audience as by increasing the sound makes the audience feel as if they are in the game or training with the famous football stars. By increasing the sound the audience hears every contact and every movement involving the audience within the advert. This is used in media, particularly film trailers, as increasing the sounds draws in the audience. In a horror trailer, by hearing the characters breathing heavy makes you feel as if you are in the film with them making it all that more scary. This is the same effect with the Adidas advert as the audience feels more connection with the brand

GENDER STEREOTYPES IN MEDIA

Gender Stereotypes!

In media such as magazines and adverts there is always evidence of gender stereotypes. Women are always depicted as objects who want the attention of men and men are shown to only want to look good and impress women.

The general stereotype for women in magazines and adverts are that they have to have a good body to look attractive or that women are only there to impress men. This is a negative stereotype as it is suggesting that women only want to look good for men. In men magazines women are often shown to be naked or wearing little clothing, this is because the magazine is in the male gaze and men want to look at the women. This is a bad representation of women as it is suggesting that women have to be naked to look beautiful. Another stereotype that is featured in magazines is that women are objects. For example in the Lynx advert it suggests to men that if you wear Lynx then you can get any girl. This is suggesting that women don’t care about who the person is but that they are just objects for men to have. Although this is a negative representation, it is still effective because people believe what they hear and see in the media. If a perfume adverts tells a women that she will become more attractive when she wears the new perfume, women will by it because they are forever trying to reach the expectations of others. These expectations are normally made by the magazines and adverts. Although that most of the women stereotypes in the media is negative, there are some positive ones. For example: “this girl can”. In the “this girl can advert women are portrayed to be active and fun as it is suggesting that women work out for themselves and not anyone else. This is a positive representation as it goes against the other, more common, stereotypes that women only want to look good for men.

The general stereotype for men in the media is that they need a partner. They normally link a certain product with attracting girls, for example again the Lynx advert. If they wear the lynx spray all the girls will come to them. The negative side to this representation is that men have to appear stronger and attractive in order to get the attention of women. Although negative, this is still an effective method as men believe that if they use the spray they will become manlier. There are more positive gender stereotypes in the media towards men, for example in the Adidas advert. In this advert it shows a man training by pulling a heavy tire. This suggests to men that men are already strong. The advert shows that men don’t need women to make them stronger. This is a positive representation as it is saying that men can still be independent and do not need to have a partner in their life just to prove themselves.

Overall men have a better representation in media than women do as women are often portrayed as objects but men are portrayed as strong. Both men and women have negative representations in the media but all media could have a positive message within in them. For example, by women being shown to be beautiful in magazines suggests to the audience that all women can be beautiful. 

WEEKLY NEWS 1!!

Kanye for President!!

In the news lately Kanye West announced at the MTV awards that he will be running for President in 2020. Who would want Kanye as their president? He is hardly the best example/role model and everything would be a disaster.

Prior to his announcement Kanye was invited on stage to collect his MTV video award (presented by Taylor Swift). During his speech he announced that he wanted to run for President and also admitted that he smoked a joint before coming on to the stage. Kanye’s speech became viral with almost every celebrity gossip TV show or magazine reporting the story.

We could all agree that Kanye’s behaviour has made allot of headlines in the recent months, saying the he “is the greatest” and stating that he was a “God”. In my opinion, Kanye speaks to high of himself as he thinks that he is better than others when in fact he is the same as everybody else. Although over a few months we have seen Kanye's nicer side as he donated $133,000 to a charity in honour of his late mother, we cannot forget his outbursts with the press and the humiliation of Taylor Swift.

Due to Kanyes habit to be unpredictable, no one knows if he actually in fact will run for president or not. In my opinion, I believe that although Kanye does have some admirable traits, he would not make a good president.