Prince was found in an elevator unresponsive on Thursday morning in Minnesota. BBC News reported that paramedics were unable to revive him and he was pronounced dead shortly after 10:00 am. There have yet to be confirmed results of the cause of death but doctors say there were no obvious sign of injuries and they have ruled out suicide. Also his death is not been taken as suspicious. Tributes have been payed by several other celebrities including Spike Lee (Film director) who held a party in respect for Prince. There were a lot of street parties held celebrating the life of Prince.
Shortly after his death there was a segment on BBC news about the deaths of celebrities increasing in 2016. Prince is another name on an increasingly large list of celebrities that have died in 2016 following Alan Rickman and David Bowie. The report said that people found it weird that a lot of celebrities have died within the last few months. The report went onto explain that the amount of celebrity deaths is sure to increase because it is coming to an end of a generation. The strange thing about Prince's death is that he was a younger age than the others which contradicts the theory.
The visual codes help the audience to know who the advert is targeted at, in this case it would be teenagers aged 16-19. In the advert we see a group of teens around the same age so we know that Nike is targeting 16-19 in particularly boys. This is important because the audience then are able to relate to the advert and become more interested in it. This is because they want to be like the boys playing football have all the Nike gear. Also the boys then start becoming famous footballers because they are able to play like them because they have the products the pros have. This goes on to another visual code.Another visual code used in this advert that help sell the Nike product is star power. Within the advert we see football stars like Ronaldo and Neymar. This is significant because it is suggesting to the audience/target market that if you were nike products you can be as good as a pro footballer. This makes the audience believe that if they have Nike products that they can be the best. Also by using big football stars the audience believe that Nike must be a really good brand if they are getting footballers to support the product. Star power is used to grab the target markets attention to the advert so they watch it and also makes them inclined to buy it.
The main audio code in the Nike advert is the non-diegetic music that is being played in the background. The reason why this is significant is because it is fast paced and up beat which reflects the action in the football game they are playing. This makes the advert seem more exciting and entertaining. A combination of the music and the crowd cheering adds to the idea that people can experience what it is like to be a pro footballer. It creates the idea that everything becomes more exciting when you wear Nike and that if you wear Nike you will become a footballer like the famous sports stars shown in the advert.
The technical codes used in the advert include fast camera movements and transitions. This links in with visual and audio codes because it also creates the idea of making everything more exciting as the fast movements shows action and a tense atmosphere like a real game of football where there are lots of things happening at once.The quick transitions make the advert more interesting as there is a lot more going on. This means that the audience will think that if they buy Nike then they will be able to achieve a lot of new and different things like becoming a skilled football player.
The Visual,Audio and Technical codes all work together to make the advert appealing to Nikes target audience. They need to make it seem as energetic and exciting as possible in order to make them interested in the advert and ultimately persuade them that the product is the best to buy.
The 2 main visual codes used in this advert are star power and colour scheme. The advert focuses on Natalie Portman who is shown to be getting ready for her wedding day. The audience will recognise Natalie Portman and will be drawn to watch the advert. The women watching the advert will aspire to be her as she is shown to be confident, strong a beautiful. This makes the female target market more inclined to buy the product. It is aimed at the aspires.The colour scheme is also important as the advert starts off in black and white. It continues to be in black and white as she walks down with her father to her soon to be husband. The black and white then turns back into normal colour as she starts to run away from her wedding. This is symbolic as it is suggesting that because she is wearing the Dior perfume she has the courage to do what she wants with her life. The change from black and white to colour reflects her mood. Everything becomes brighter when she is happy. Although we don't see the Dior Perfume (the product) until the end the audience makes a presumption that the perfume is the reason for the events unfolding. As she runs to the helicopter flower petals start falling down on to her and the colours are very feminine (shades of pale pinks) this makes it clear for the audience to see that it is aimed at women around the same age as Natalie Portman (30-35).
The audio code is also used to attract the audience. The song is 'Take another little piece of my heart" which is a very popular and well known song. This means, like the star power technique, the audience will recognise the song and will be able to relate to the advert and become more interested. The song also relates to the events in the advert as it suggesting that if she gets married it is going to break her but instead she decides to run off as it is what makes her feel better and happy. The song is recognisable to the audience and links with the advert. The song helps the advert tell the story.
The technical codes used in this advert also help to spread the message of the advert. Towards the end of the advert a lot of wide shots are used to show the beach and the Eiffel Tower in Paris. This is significant to the audience that if you use the Dior perfume you can be any one you want to be and go any where you want to go. This is the message of the advert. It is suggesting that if you wear the Dior perfume your love life and relationship as Paris is known for being the city of love.
The visual, audio and technical codes used create a positive representation of women having control over their life and that the perfume can help them get what they want.
77 killed in Ecuador earthquake which measured 7.8.
BBC news reported on a series of Earthquakes that have happened in Ecuador and Japan. There were two earthquake in Japan, on Thursday and Saturday killing 44 people. In Ecuador the one earthquake killed 77 people and injured over 500 people. BBC news repots that people are scared of another big earthquake causing further damage and tragedies although they have said that the threat of a tsunami has passed. The earthquake in Ecuador was the biggest it has had since 1979. Emergency services are still searching for survivors within the rubble and have saved some people. With this the death and injury rate is more likely to rise.
The reason why this is important to be put in the news is because it is a major event which massively impacts Ecuador and Japan but also other countries as it has been declared as a state of emergency. Due to the Earthquakes power lines and phones are down and also a big oil refinery has shut down which could have major impacts. Although countries like Ecuador and Japan are used to getting Earthquakes it is still a major issue because they cause so much harm and they affect the world not only the county.
A mother is jailed for 24 years for beating her child to death.
Kathryn Smith will be in jail for at least 24 years after her violent attack killed Ayeeshia Jane Smith (21 months old). The partner Matthew Rigby was given 3 year in jail for allowing Ayeeshia's death. The injuries that caused Ayeeshia's death were similar to the ones found in car crash victims (laceration to the heart). BBC news reports that the attack took place in the child's bedroom where she was beaten and she died later that day. Ayeeshia had suffered previous injuries which indicates that these attacks and violent outburst had been carried out a long time before this.
This is important story to be reported on because it was such a brutal attack on a vulnerable little girl. Also social services and other family members had noticed previous injuries so something could have been sooner to prevent the vicious attack. The parents of the girl were known to be drug users and people knew about Smith's violent outbursts. So did social services fail her?
BBC news reported that two 15 year old girls have been sentenced to life after they tortured an murdered a vulnerable women in December 2014. At the time of the crime committed they were 13 and 14 years of age. The victim was 39 years old and was found in her home in which the two girls let them self into. Angela Wrightson was beaten to death with several different items including a shovel and TV. The two girls responsible to advantage of Angela's learning difficulties and the three of them had drinks together before the girls ended the short friendship with murder. The girls took photos with Angela before the attack and took pictures of them in a police van when they called for a lift home. The two girls lived in a children home and the police did not suspect anything when they called 999 for a ride and did not see the blood on their clothes.
The issue with this report is that the BBC news reported that the girls would disappear for long amounts of time from the children's home and the care workers often didn't know where they were. Also Angela's care was an issue as it raises questions about if she should of been left alone if she was that vulnerable. The problem with this is that the care workers of both the girls and Angela failed them as if the care workers stopped the girls from going off then this may not have happened. This is the same with Angela as if she had a carer with her this may not have happened. This is a shocking new report as they are both so young and it was a horrific attack.
The attack should be reported on the news because it is a gruesome event and it is quite rare. There are not often any stories about young teenage girls committing such crimes. Also it is important for this story to be reported on because people want to know what the punishment was for the girls because it is a difficult case where they are really young and they don't. People want to know if the received the correct punishment for the crime.
