Great British Bake Off

Great British Bake Off. (GBBO)

GBBO is a weekly TV show, shown Mid-week at 20:00. 10.4 million people watched the first episode of 2016 making it the most watched series opener in the shows history. A further 4.1 million people then stayed on to watch the Chronicles of Nadia on BBC1 which is hosted by Nadia the winner of last years GBBO.

In the first episode of series 7, the audience is introduced to the new competitors of the GBBO. Eight out of the 12 of them are white and the other 3 are from other backgrounds. This could be to show that they are trying to make GBBO more diverse but yet there is still an unbalance as there are also white presenters and judges. Because of the title of the show is ' Great British Bakeoff', the show is trying to show stereotypical British things. Through out the episodes of GBBO there are bunting flags with the Union Jack on them to try and enforce the idea that the show is proudly British. Also the place in which GBBO is filmed is a country side with bright green grass and lots of colourful flowers to create the idea that this is what the whole of Britain looks like. It is following the stereotypes that people think about Britain (which is posh and elegant).

The target audience for this show is around 20-30 year old women. This is because baking is a traditionally and stereotypically a female interest/activity although we see men on the show. The GBBO includes global themes and interests so the show could appeal to everyone but throughout the show there are references to mature jokes (references to page 3 jokes). The 20-30 year old audience are likely to pick up on the jokes and references unlike a younger or older audience. However even though the target audience is 20-30 year olds women doesn't mean it attracts a different audience.